Instagram is clearly no longer only for personal usage. It’s now a global platform that allows businesses to humanize their content, acquire fresh talent, display their products, and inspire their customers.
Furthermore, Instagram users are not just active but also engaged. Approximately 59 percent of the platform’s active users log on at least seven times each week to browse content and communicate with friends and brands. Instagram may also help you promote new items and raise brand awareness.
130 million Instagram users engage with commerce posts each month. Instagram allows you to market your business and goods in a nice, real way to your customers without being pushy. Even with all of these Instagram stats, you might still be unclear where to begin. We understand that the platform can be overwhelming at first, which is why we’ve put together this tutorial.
Why choose Instagram for your Clothing Sale?
When it comes to fashion brands using Instagram, it’s a fast-paced, competitive environment with a plethora of business advantages. A fashion-forward Instagram approach may increase traffic, generate revenue, and build a loyal following. But being a pioneer isn’t enough; a fashion brand’s Instagram approach must not only attract an audience, but also spark dialogue, share experiences, and sell their brand lifestyle.
According to the statistic result. Instagram has:
- At least one brand is followed by 90% of Instagram users.
- On Instagram, 83 percent of consumers discover new companies or items.
- Eighty percent of Instagram users believe it helps them decide whether or not to buy a product or service.
Tricks to increase your Instagram Clothing Sales:
If you have a brand and you want good sales on it then follow these steps to enhance your brand sales and increase your audience and engagement.
Make a list of your Instagram objectives:
You have to set some goals for your Instagram Cloth brand profile to make it successful. To be long-term successful on Instagram, you need a clear purpose and goals to justify your time, energy, and monetary investment. In your objectives, keep these things in mind:
Identify your audience
Before you start marketing on Instagram, figure out who you want to reach. Draw on other marketing methods if you have them to keep your efforts consistent. Age, location, gender, income, interests, motives, and pain areas are all important considerations. Are you stumped as to where to begin? Keep an eye on trending topics and hashtags that are relevant to your industry.
Check out who’s using and engaging with these hashtags, and who’s using them. You can also glance at the followers of your competitors. Instagram makes it simple to define your target market.
Perform a competitor analysis
Do a competitive analysis to examine what other marketers in your sector are posting after you’ve determined your Instagram audience. Start by looking at your top competitors’ Instagram profiles if you already know who they are. If not, look for similar accounts by searching for terms relating to your business and sector.
Examine linked accounts to discover which posts have the most engagement, what popular hashtags they’re using, what captions they’re using, how often they publish, and how quickly they’re expanding.
As you begin to grow your own account, you can use this data as a guide. Take note of any possibilities your competition may have missed while auditing their material.
Including unique content in your mix will help your company stand out from the crowd.
Make a Calender
You can save time and manage your Instagram presence by creating an editorial calendar. Fill in various Instagram post kinds on your calendar, then prepare your descriptions, hashtags, and posting timings ahead of time.
Your editorial calendar is also an excellent way to keep track of any important events you want to highlight on Instagram, such as new product launches or special discounts. Instead of scrambling for last-minute postings, you can keep an eye out for real-time chances using an editorial calendar.
Capture Great Images:
Images always capture attention of an individual. The first and best way to increase your sales is to post innovative, good, and eye-catching images. Consider an Instagram user who is scrolling through her feed. She sees post with boring pictures.
Until one stands out and gets her attention, like this National Geographic Instagram post. You don’t need to go to Greece to photograph the full moon rising behind Poseidon’s temple.
A stunning, original, high-quality image is all you need to stop Instagram scrollers in their tracks.
Here are three ways to get more people to interact with your photos:
Post Images that target your audience
If you know your audience is interested in different cultures from around the world, for example, an image like this will pique their curiosity.
Make a logo for your brand
Logos catch people attention. If you have a brand and you want good amount of audience on your Instagram page then logos are the best option for that purpose.
For instance, Nike has a very good logo. Taking from this example you can make a good logo on Illustrator, Canva.
Keep the Rules of Great Photography in Mind
The good news is that taking excellent images doesn’t necessitate a DSLR camera or expensive professional equipment.
Simply follow these guidelines when using your smartphone, and you’ll do well.
- When possible, use natural light.
- Overexposure should be avoided (to do this, tap the brightest part of your frame before taking the photo).
- Shoot during sunrise, sunset, or on a cloudy day for the best results.
- Take pictures from various vantage points. (That’s correct! If you’re feeling ambitious, you can crouch, crawl, lie down, or even scale a wall.)
- Make use of distinct frames. A beautiful example would be a hedge, two buildings, or just some additional space.
Follow the rule of Thirds:
Turn on your camera grid lines to quickly improve your shot composition.
Aim for the junction of one set of vertical and horizontal lines to place your subject. The rule of thirds is a popular method used by painters, illustrators, and photographers.
Use the right tools and softwares
Here are the top three image editing apps that further enhance your photos.
- InShot
- VSCO
- CANVA
- Photoshop
- Phone editor
Post Video content:
Videos get 2x times engagement than the other posts. Here are some tips to use for Video Content:
- Keep your videos short and engaging, with action in the opening few seconds grabbing the viewer’s attention.
- Include captions (Instagram videos are mute by default).
- Make sure you have a definite aim in mind when making your films (e.g. drive traffic to your blog, spark engagement, gain new followers, or educate your audience).
- For a more human touch, including behind-the-scenes film of your company.
- Take photos of your products in action (a video of customers using your products is great).
- When shooting your videos, follow the rules of outstanding photography.
Participate in Promotions:
Promotions are the best way to increase your clothing sales. Once you have a good audience then converting those followers into customers will not be difficult. Here are some tips to follow:
- Deals, discounts, and other special offers are a great method to get your Instagram audience to buy for the first time. Include instructions on how your followers may get the deal, as well as a deadline to generate a sense of urgency.
- What better approach to turn someone into a customer than to give them the opportunity to experience your product? Run contests that require people to follow your account or use a hashtag in their post to be eligible to win.
- Instagram is a great way to give your followers sneak peeks at new products before they go on sale. While you don’t want to bombard your followers’ feeds with nothing but product shots, a few images can help to build anticipation.
Conclusion:
If you have a clothing or a brand representing fashion. Follow these rules to have a good insight of selling your product on Instagram. You will gain a lot of organic reach and good amount of engagement to your posts.
FAQS:
How to attract your customers to buy things from you?
- Make use of eye-catching visuals.
- Make a contest on Instagram that is noteworthy.
- Increase your Instagram following.
- Create and maintain customer relationships.
- Boost your response time.
- Develop a relationship with influencers.
What is the reason of not getting sales on Instagram?
You’re not reaching the right people. When it comes to doing business on Instagram, it might just guarantee you a sale with less effort. So, before you invest in your content, go back to the drawing board and double-check that you’re addressing the proper audience.
How can we improve marketing strategy on Instagram to sell our product effectively?
- Make use of a company account.
- Make a list of your objectives.
- Know who you’re talking to.
- Make your profile as attractive as possible.
- Select the appropriate profile photo.
- Create content that is visually appealing.
- On Instagram, establish your brand’s “look.”
- Make excellent captions.