Social media is a top marketing tool used by many businesses these days. Social media like Facebook, Instagram, Twitter, and LinkedIn are on-trend.
Small businesses to big companies use social media for marketing their products and services. You can not ask anyone at your workplace to handle social media as your part-time job. For this purpose, you need an excellent social media manager to manage your social media pages. When your marketing team adds social media to their already-heavy job, your social media activities fall behind other marketing efforts.
They lack the consistency they require to be truly effective.
We will discuss ways to hire a social media manager in 2022. Let’s get started!
Why do we need a Social Media Manager for our business in 2022:
Interns or specialists used to do the job of social media manager, which merely required them to submit organic material to earn any value from the various social media sites.
However, you are now confronted with a new social media ecosystem.
Here are a few of the key differences we saw this year:
- Mark Zuckerberg announced a change to Facebook’s algorithm to restrict the brand’s content in the news feed.
- Twitter has stated that the same content will no longer be allowed to be shared across different accounts.
Keeping up with these changes necessitates a watchful eye on the part of a subject matter expert to ensure that the companies for which they work continue to succeed on social media platforms.
Ways to hire a good social media manager in 2022:
Here is a complete guide on choosing the right social media manager for your business. Keep reading the blog.
Plan the must-have skillset for social media managers:
It would be best to plan everything before you start posting vacancies for the social media manager’s post. You have to jot down the essential aspects you are looking for in your social media manager. If you are confused, then follow this guide to make you more clear about your objectives:
- Writing skills are needed for corporate communication, consumer interaction, and marketing copywriting (think: captions and calls-to-action)
- Working with many platforms and understanding their best practices are examples of social media experience.
- Customer success and escalation management are examples of customer service abilities.
- Understanding analytics and the other tools that make up a marketing tech stack is essential.
- Organizational ability to manage their responsibilities while adhering to a timetable and meeting deadlines
Define your Budget:
This is one of the crucial aspects to consider when hiring a social media manager. It would help if you defined the salary range of the position. Acknowledge in your requirements what you want to assess in this budget.
Social Media groups:
Asking for recommendations in social media groups is an excellent way to get them.
While freelance sites are helpful (more on that below), we’ve discovered that using tried-and-true managers in your field can save you time and money in the long run.
Join Facebook and LinkedIn communities for your industry and reach out to other business owners. What do your competition and others in your industry use?
You might also advertise that you’re seeking someone on your LinkedIn profile/business page. LinkedIn is known for connecting you with top talent.
Use Freelancing Websites:
You can easily find a social media manager from freelancing websites like Fiver, Upwork, and people per hour. You can post a job on these websites, and there will be many freelancers available to you to do your job. Choose someone more capable of handling your social media with a good experience.
Job boards:
You can post about your requirements on job boards. There will be many potential candidates interviewing for your job. Ensure you conduct extensive interviews with your candidates and inquire about their previous work experience.
As part of the screening process, you might also ask them to write a few blogs for you.
Best Fit for your business:
Once you know where to find your potential candidate for this job, you must make sure that person is suitable. For this purpose, you need to focus on these things:
Inquire about their portfolio or previous accounts.
Please inquire about the results of previous campaigns they’ve run. You may look at their previous work and discover what they’ve accomplished.
Could you find out how they evaluate performance?
For instance, what tools do they employ? What KPIs do they monitor and consider the most important? Even if you aren’t hiring a social media analyst, these queries are fair game.
Ask them how they would manage a challenging situation.
Role-playing scenarios help gauge your prospects’ critical thinking skills and marketing chops, whether a fake crisis or a twist on something that happened in the past.
Inquire about how people perceive your brand’s voice.
This determines whether or not your prospect has done their homework and whether or not they genuinely get your company’s values and tone.
Are they Creative?
Please make sure they are creative in doing their job. Social media can only attract potential customers if your feed is attractive. That’s why you should take care of this aspect in the initial stage of recruiting,
Do they Understand social media for business?
Being a frequent social media user is one thing, but do they grasp metrics, strategy, and objectives?
Do they have team management skills?
You’ll want your manager to take over organizing authors, planning news/events, and making sure all leads are followed up on as your social media grows. Make sure they can manage a team.
Shortlist them:
Once you are clear about your needs, you should start shortlisting the candidates who fit your job requirements. By following the above steps, you will be able to hire a good social media manager for your business.
Get yourself clear about job expectations:
You should be crystal clear about your job expectations. You have to define the roles and responsibilities of the manager.
Do you want a brand marketer to handle a specific social media account, or do you want someone to track everything? Whatever you want, you have to state the requirements to the employee.
Set Goals for the employee:
You should set goals for the employee, such as:
- The minimum results must be achieved for the project to continue (say, 1,000 new Facebook likes per month).
- Enough is enough: Results that are good enough to consider expanding the program and keeping it off the cutting block for the time being.
- Wild success: Extremely positive results justifying a 20 percent or more significant expansion of the program.
Final Thoughts:
Hiring a manager will help you in handling your social media effectively. Hire a good social media manager by following these tips.
FAQS:
What should be my expectation from a social media manager?
A social media manager will monitor, filter, and reply to audience comments to boost engagement with your followers. Your social platform managers will also be in charge of scheduling, planning, and assessing your social media activities to establish the best social tactics for growing your brand.
What are the core things in social media management?
Social media management entails analyzing social media audiences and developing a strategy tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, performing community service, and monitoring and measuring results.
Why social media is considered necessary in business?
An online community can attract a company with a social media presence. People who like or follow a product are more likely to become brand loyalists. A social media manager’s focused messaging can reach out to more potential community members.