Your business needs constant engagement if you want it to stay alive. Though, it gets complicated sometimes to remain consistent for a long time.
Of course, achieving the goal is not something that happens overnight. The struggle is non-stop and constant. And by the end of the day, you will get rewarded. LinkedIn is a vast business-oriented platform.
People utilize it to present their professional profiles and reach out for opportunities. If you have your business profile on LinkedIn, you must hit the right audience and grow your Page to reach the global audience. All of this will help you grow and generate a high rate of return on your business.
To grow your business page, you should have proper strategic planning. Planning helps you reach the right audience and generate profitable leads. The trick is simple, clarify your goals, be concise, develop relevant content, and engage with your audience.
We will discover a few tips and tricks in this article to help you grow organic leads on your LinkedIn in 2022.
Let’s start!
Different ways to use LinkedIn for Business
LinkedIn is a vast business platform, and here are a few ways you can utilize it for business.
LinkedIn Advertising
You have the liberty to utilize LinkedIn to display your business ads. It includes sponsor ads, sponsor content to boost the activity on your Page, sponsored job listings, and carousel ads.
These will help you stay active and engage with your audience regularly. Users play a crucial role in growing your business leads.
Recruitment
Job listing and recruitment have been popular on LinkedIn for a long time. Millions of people reach out to new opportunities regularly. You can either post an ad for a job vacancy or post it on your LinkedIn business page.
LinkedIn also allows you to share paid ads. These can help you boost a single post 25 times compared to the un-paid ad.
Moreover, you can also access the LinkedIn Premium Recruitment Account. This has always been the first choice of large companies. LinkedIn has a Liter Version for small startups.
Networking
LinkedIn is your professional network. Having a professional network is as essential as any other business task.
Talking about the facts, LinkedIn has observed a significant rise in connected users over the years (55% from 2020 to 2022).
You can join LinkedIn professional communities and reach out to diverse audiences. These will help you generate profitable leads and increase your company’s ROI. You will also face a minor drawback when it comes to joining a networking group on LinkedIn.
You cannot join it via your business page. However, you can enter the group through your profile. At the end of the day, the goal is to build links and increase your network.
Leadership
LinkedIn lets you upload long-form content, which many corporate executives have utilized to establish themselves as influential public intellectuals.
When used correctly, long-form material can help you establish yourself as an inspiring leader and specialist in your field. You can either share it from the company’s or the CEO’s profile to upload such content.
The goal is to grow and reach a global audience. Try to re-share the content as much as possible.
It’s near if you have your blog software with the publishing platform. It lets you simply format your article, including the addition of photographs and video, and it even allows you to store drafts.
Tips for growing your business page organically in 2022
These tips will help you even if your company’s Page runs perfectly.
Media Rich Content
A couple of years back, LinkedIn changed its layout. It transformed from a text-oriented platform to visuals. This step was taken due to people’s increasing interest in visuals.
The images and videos help businesses to grab a targeted audience fast. Moreover, visual content is not dull, and you can add more details. You have a big chance to land the right group of the audience if your content is well-crafted and relevant.
You have the freedom to upload different types and lengths of videos and image-rich content. The content must be something that pushes people to click on it.
You have a lot of websites that have free stock images and videos. You can add them to your business page and make it more appealing to the audience.
The cover image of your business page should be self-explanatory. It should represent your business. You can use it to promote forthcoming events, showcase different teams within your firm, or announce seasonal initiatives.
For example, to advertise the release of LinkedIn video ads, we altered our banner picture.
Concise and Crisp Content
You have only a few seconds to persuade your audience to click on the content. Don’t be vague: explain to your audience what’s in it for them, and be concise and clear.
We recommend keeping it to 150 characters or less.
Make use of those characters to spice up the update. Ask a thought-provoking question, highlight a facet of the article you’re linking to, or even start a debate.
Personalize it: Call out to your audience, for example, “Tech marketers, do you believe VR will be a thing?” “Has it already happened?”
4-1-1 Rule is the Best
Most marketers are aware of the 4-1-1 Rule. When looking for information, you must wonder, “What’s the 4-1-1?”.
The 4-1-1 Rule states that for every piece of material you publish about yourself (or your business), you should share one update from another source and four pieces of content created by others.
This Rule keeps your feed focused on your audience’s requirements rather than your organization. Share helpful, valuable posts from around the web.
And to enhance the effect, you must link your posts to your company’s blog.
Take Help from Analytics
Your LinkedIn Business Page is a standalone marketing tool. It includes analytics capabilities for measuring each post’s popularity and amount of interaction. But you don’t have to stop at evaluating the activity generated by your LinkedIn updates.
Add tracking code in the conclusion of your links. As a result, you’ll be able to accurately trace traffic to the website that comes from each update.
You might discover that your LinkedIn Business Page has become a significant source of incoming traffic.
Innovative use of Content Suggestion Tool
The Content Suggestions tool enables you to rapidly identify the subjects and articles that your target audience is currently interested in.
These recommendations are based on geography, industry, job role, and seniority characteristics.
The Content Suggestions tool is useful when planning content, especially when determining which conversations to start or contribute to.
Consider the questions you could ask to expand the conversation about a given topic as you read through the possibilities.
Hashtags are Savior
Part of the allure of social media is the possibility that any particular post may be discovered and amplified. Using hashtags improves the discoverability of your content and informs your viewers about the themes your article will cover.
If you want to get a following from established communities, using the same hashtags they do is a fantastic approach to do it.
Consider utilizing hashtags for related content campaigns to make it easier for followers to find everything else you’ve published relevant to that project.
Engage with the Audience
Asking inviting questions on your Page attracts people. Engaging with those remarks can help build trust and loyalty.
Engaging with comments demonstrates to your viewers that your Page is a vibrant, people-powered place rather than merely an unmonitored chat board.
You might not be able to react to all of the comments. If this is the case, concentrate on those where your comment adds value to the responder or other visitors who may be reading the discussion. Entertainment value is also essential.
Final Thoughts – Organically Growing LinkedIn Page in 2022
Your LinkedIn Business Page will perform best if it is a dynamic, visually appealing compilation of precious content. Curate it wisely with your market in mind, experiment with new ideas, and watch your following count expand next year.
Frequently Asked Questions
What is the distinction between LinkedIn connections and LinkedIn followers?
A connection is a two-way interaction in which one user sends an invitation, and another accepts it. The following allows one person to view and participate with the material and activity of another user without being connected.
Why is it important to grow your LinkedIn Business Page?
LinkedIn allows you to establish corporate pages to identify and advertise your firm. Still, it is also excellent for studying other businesses and people that share your interests, strategies, or profiles.