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According to a report published in 2017, Google will generate 78% of revenue from marketing through Facebook and Instagram.
And the demographics will remain the same for a long time. However, the figures may vary from time to time. These stats may lead the marketers to think that successful advertising is only possible through these two channels. But there are other excellent options available for companies.
Quora is a fantastic Question-and-Answer platform used by companies to interact with the local and international communities. Quora has finally decided to monetize the global outreach after good 7 years.
This guide will help you get started on paid promotion on your Quora Account in 2022. Let’s start!
But first, what is Quora?
Case Study – Quora
Quora is a question-and-answer website where you can ask anything and get answers from volunteer posters. The questions range from professional ones that necessitate a great deal of experience and knowledge to personal, amusing, and even perplexing ones that anyone might have.
You should consider using Quora as a beneficial traffic source if you work in marketing. You can increase traffic and brand awareness by answering questions in your specialty and inserting links to your blog or landing page (all links are no-follow if you’re thinking about it for SEO).
You can become a top writer if you answer questions on Quora regularly and your answers are of high quality (we’ll go over how to write good answers on Quora later). As a top writer, your answers can be added to the Quora Digest mailing list, and people who are subscribed to the topic in which you’re active will receive an email containing your response.
How to use Quora Ads to promote your Business?
For various reasons, Quora has become a popular platform among businesses and marketers.
You can reach a new audience, increase referral traffic to your website, and raise brand awareness. However, have you tried using Quora Ads to promote your Business?
Yes, you can create various ads to promote answers that benefit your Business. These responses can help your audience trust you. Many companies are using Quora Ads to increase traffic.
So, in this article, we will show you how to use these paid advertisements to benefit your Business.
Promoted Answers as an Ad
Promoted Answers are a type of advertisement. You can push an answer to the top of the audience feed. These answers appear alongside the question, just like normal Q&As, but they have the word “Promoted” at the top.
On Quora, you can promote any answer. It could be a detailed response about your services or a positive product experience shared by a Quora user.
When done correctly, Quora Promoted Answers can significantly impact your Business.
Quora promotes your answers.
The promoted answers are a great way to attract and stack traffic and generate potential leads. We have been testing the Promoted Answers Ad Type for the past few days. So, we conclude that these promoted answers ad types managed to attract and generate good reach.
Of course, the space will vary depending on how interested people are in your industry. The campaign’s success is also dependent on how the demographics are filtered.
Promote answers within Quora
When creating a new ad campaign, choose the “Promote an answer” format from the drop-down menu. Name the campaign and link to the solution you want to promote. This could be your response or one provided by another Quora user.
Next, decide on the campaign’s target audience and location.
Quora provides various audience targeting options such as Contextual targeting and Behavioural targeting. We chose Contextual targeting for the “kuber” promotion, for example. We also focused on Social Media Strategy, Giveaways, and Instagram Marketing. These were pertinent to the question being addressed.
We chose the countries where we wanted the audience and potential clients to come from for the target location. You can even choose to exclude specific areas from the campaign.
Get the most out of promoted answers.
When you think of promoting the answers on Quora, you do not have to encourage every single response. It is a fact that not every solution is the audience’s favorite. You must promote the answers that only fit your goals, awareness, traffic, and company conversion.
Choose a relevant question or FAQ that you believe will interest your customers. You can even post FAQs if they haven’t been asked on Quora. This can be done anonymously. Then, either respond to the question yourself or ask your loyal customers to write about your services. Now, select high-quality responses to promote your company.
Remember that a suitable answer provides the best solution to the question. It doesn’t appear to be promotional or spammy.
Setting Up Your First Ad Campaign
How do you create your campaign now that you know about the platform? It’s easy.
Step 1: Create a Campaign
Click the blue “+Create Campaign” button in the Ads Manager. You’ll be taken to a page with several fields when you click the button.
First, name your campaign under “Name Your Campaign,” and then set the campaign’s maximum daily budget. Remember that Google and Facebook require you to set a daily budget for the ad campaign.
Following that, Quora requests that you check to see if your conversion pixel is operational. Select “Quora Conversion Pixel.” You will be directed to the Conversion Pixel tab. If your pixel is working, the “Recent Views on the Pixel” section at the bottom confirms it.
Step 2: Create an Ad Set
Name your ad set and then set up the targeting criteria. You’ll see these settings:
Topics:
The first step is to pin your selected niche. After you are done typing the topic, move on the click Continue.
Locations:
It is an optional step. You can skip it.
Platform:
You can choose one or both platforms.
Set CPC:
Set the CPC bid after targeting, just like in Google AdWords. Quora will even make suggestions for you. If you’re unsure how much to bid on, you can use the offer.
Alternatively, you can begin with a small sum, such as $1. When you’re finished, click “Continue.”
Step 3: Create Your Ads
This step has all the required fields neatly lined up on a single page. These are:
- Ad Name
- Business Name
- Headline
- Description
- Landing Page URL
- Display URL
- Call to Action
You have to fill out the fields, ready to go. You have to keep measuring the performance to see if this ad makes any difference in your brand. After that, you will pay as regular after getting what you wanted.
Final Thoughts – Start Advertising with Quora in 2022
Although it took a little longer than expected to launch its self-serve advertising platform, Quora has finally jumped on board and is giving Facebook and Google a run. People adore it, and there are undoubtedly numerous advantages to advertising on Quora, which, thankfully, is relatively simple given its similar interface.
This guide will get you started with Quora advertising so that you, too, can take advantage of this opportunity.
Frequently Asked Questions
Are Quora advertisements worth it in 2022?
Quora is an excellent addition to your existing ad channels. Quora provides a method for driving performance by targeting large, high-intent audiences as they research topics before purchasing. Every month, over 300 million people visit Quora to learn about them.
How much does a Quora advertisement cost?
Quora Ads is a self-service platform that accepts all major credit cards and debit cards. When running ads on Quora, you will be charged when your spending reaches certain billing thresholds. The first threshold is USD 25, and each successful charge raises it to $50, $250, $500, and $750.