Visitors can determine whether they want to stay on the website or not in the first five seconds of browsing.
Do you want them to leave your website and never come back? Ask yourself, can my users easily navigate through the website? Do you think your website has a lower bounce rate? We know that you are looking for the answers, and it will indeed take some time to get to the core of the solution.
According to our understanding, after being in this field for a long time, a website excels when it has a design that enhances the user experience.
It attracts engagement when it functions properly and has a balance with your content. It’s easy to overlook these upgrades, thinking they’re the last thing on your list of website objectives. Still, a great website needs to balance high-performing content and a fantastic user experience.
The last thing you want is to spend time creating great content for your blog or service pages only to ignore it due to design errors, navigation challenges, confusing layouts, or lost conversion possibilities.
So, how can you get started on upgrading your web design?
To help you answer that, here are a few website design suggestions to guarantee you’re on the right track with your redesign and aren’t alienating people.
Make sure your entire website is responsive.
People have started to use their mobile phones more for online browsing in recent years, so websites have shifted to a mobile-friendly or responsive design. Google began penalizing sites that are not mobile-friendly in 2015.
So, if you have a website, you’ve most likely made a responsive version of it by now—if you haven’t, now is the time. A responsive design will benefit your website and help you rank higher in the SERPs in terms of SEO.
Simplify your navigation
If you don’t want your visitors to abandon your website because they can’t figure out how to use the navigation, keep it as simple as possible. The contents should contain no more than seven items (the goal is to make it easy for customers to navigate your site), your labels should be as transparent as possible, and your navigation bar should be fixed.
Your visitors will be able to stay on your site for more than five seconds this way.
Improve page speed and lower bounce rate
Website speed has long been a topic of discussion in the marketing world. Slow speed is one of the primary reasons many people tuck tail and flee from specific websites. If your load time is more than two seconds during a transaction, your potential customers will likely abandon their carts, and you’ll finish up with one fewer customer than you started with.
So, before you do anything else, work on speeding up your website—there are even tools available to assist you!
Make a clear Call to Action.
Is it essential to have a solid call to action on your page? Is there a difference in how your users interact with your website if it’s a different color? Yes, it does! According to studies, orange CTA buttons increase sales by 32.5 percent, while red CTA buttons increase conversion rates by 21 percent.
That’s a tremendous chance for your website right there! Additionally, if you want your CTAs to be exceptional, utilize actionable terms like discover, start, learn, etc.
Make the most of social media.
You may have observed that social media platforms have taken over the world if you haven’t been ignoring the innovation and upgrades happening around you.
Because Instagram has 800 million monthly active users and Twitter has 100 million daily active users, your website must include social links for your visitors. There’s a chance they’ll enjoy what they see and share their opinions on their profiles, boosting your visibility even further.
White space is your friend.
You are returning from social media to the more technical aspects of your website. You might be wondering what’s so amazing about white space. To begin with, it does not have to be white—that is how designers refer to it.
Second, it’s worth noting that using white space in the left and right margins and between paragraphs has been demonstrated to boost reader comprehension by over 20%. More user interaction, a better-looking page, and the ability to highlight your CTAs with greater ease are all benefits of adding white space.
Use photos; a picture is worth a thousand words.
Let’s face it: we’re all visual creatures. Regardless of how good they are, photos, videos, GIFs, and drawings are more likely to capture our attention on any content/website/page.
According to studies, people spend 10% more time looking at pictures on ‘About Us’ pages than they do reading the material connected with those photos. This implies you should aim to include as many outstanding visuals as possible on your website. Stock pictures are available on a variety of websites, including:
- Pexels (Free)
- Unsplash (Free)
- Little Visuals (Free)
- Pixabay (Free)
- Stocksnap (Free)
- Canva (Free and paid plans)
Use color theory to your advantage.
The color of a CTA button and the color scheme of your complete website is essential. You should choose one dominating hue for your entire site and brand, then add complementary colors to finish the look.
Pantone is the standard language for color communication (yes, there is such a thing!) and is familiar to anyone who works in marketing or design.
Illustrations can reinforce your brand.
What could be better for your website than some outdated stock photos? Of course, custom illustrations are available!
They can be a terrific way to keep visitors on your site while also serving as a nice piece of design. If you have an in-house designer that can create doodles and sketches for your website, use him or her! In any case, the original is always preferable to stock. Your marketing and branding team will be grateful.
Add Animation
Last but not least, animations will be discussed. Animations in galleries and slideshows, like any images, can be a terrific addition to your website, but it’s important to remember that these aren’t the only animations available.
There are eight of them, including loading animation (which exists to irritate us all), hover, scrolling, backdrop, etc. Creating attractive animations takes a lot of effort, but once you’ve nailed it, your visitors and website will reward you.
We hope you’ve enjoyed this article and that you’ll be able to improve your website design in no time at all!
Frequently Asked Questions
What does the future of web design look like?
What Will the Future of Web Design Look Like? The UI and UX will play a vital role in engaging users and establishing credibility in the future of web design.
What are the 5 elements of a good website design?
Here are the five elements of web design:
1) Content.
2) Usability.
3) Aesthetics.
4) Visibility.
5) Interaction.
Is web development going to be in high demand in 2022?
Simply searching for the most in-demand tech talents in 2022 will yield web development, software engineering, cloud computing, DevOps, and problem-solving results. Employers will continue to be drawn to a full-stack story in particular.