Millions of mobile apps are being designed and developed in the market; according to the prediction from Goldman Sachs in the USA, there is the possibility that 14.4% of billion people will purchase at least one mobile device.
These stats are from 2018, and the numbers are increased in 2021 and will continue to grow in 2022. So, it is evident that smartphones will overtake desktops soon.
The pretty apparent reason is the excessive mobile usage among people. Also, people have started to rely more on mobile apps.
They enjoy a good user experience and provide feedback on improving it, viewing products, comparing prices, reviewing, purchasing, etc. SO, if you want users to spend more time on your application, you must put in the effort to improve the app design and make it more user-oriented and impactful.
Take a look at the points below to improve your mobile app design.
Thorough Research
It means performing user research, asking relevant questions, and knowing your audience. It mainly revolves around the final user. Your mission here is to find out what they are interested in and how they behave after an update? And generate a clear perception of your audience’s needs.
Identify your product’s core value and the punch line. What can you give your user that no one else can?
Start with:
- Look into the Demographic characteristics, including gender, age, profession, family status, lifestyle, and all related.
- You get to know about the Interests and Preferences of your users based on demographic data. So, you can easily create a valuable picture of your audience.
- Check on the apps they usually use how they are connected to the different platforms.
Remember, it’s always easier to create the design people want than make them like your design.
Could you keep it simple?
The app must not be overloaded with graphics and information. Graphic elements should be clickable, facilitate navigation, and carry information about the brand. Here are three fundamental rules:
- One intention per page: If the user visited your app and one page is overcrowded with information, there are huge chances that the user may leave and never use the app again. Too much information can make the users anxious, and they fail to understand the advantages and purpose of the app. Improve web application design by internal linking all the pages but letting each be devoted to the particular subject.
- Understandable intent of the page: Navigational elements, blocks, and headlines make it easy for visitors to understand the page’s goal immediately. Thus, they can stay or move to another one without losing time and wondering what is.
- Focus on the most relevant information: The goal is to make the app simple and easy to use. So, I prefer using and displaying relevant information and not going beyond the limit.
White Space is a key.
The simple yet impactful addition to the design of a mobile app is adding more white. It is often neglected in the wake of the developing complex structure of the application. You have no idea how a little white space can enhance the user experience and user interface. It can change the app’s entire picture and bring the user closer to the application.
Well, you should not take the white space literally. It is not just adding white color, but it means any area which is not taken up with any elements. It is more like giving some air to the application.
These techniques can be used:
- Increase the line space: It improves readability, especially for mobile interfaces.
- Increase paragraph space: That raises the chances of the text being read and understood, not ignored and scrolled.
- Group-related items: You can use visual elements, but try a “less is more” approach; you may be pleasantly surprised.
Choice of colors
Color scheme matters a lot when it comes to the design of the mobile app. It is best if the developer does not involve too much color variation in the design. The designer should apply a maximum of three colors that will work perfectly on the most. It can be easily incorporated into the logo, representing your brand. However, your aim should be to maintain consistency within the design of your app.
Moreover, you should avoid mixing colors and making them hard to absorb by the user. To ace the color scheme in the mobile app design, you must know what you aim to achieve. According to the psychology of color, it is always more pleasing to the eye to opt for warm shades that provoke certain sensations such as tranquility or confidence, according to the psychology of color.
Animate Your Transitions
Another fantastic and unique idea is to add animations to your design. It brings effectiveness and creates a seamless flow in the design. The user will feel flowing through the pages. The user would also like to see an animated transition in-app whenever they complete an action.
Here are some key points to keep in mind:
- Don’t incorporate animations without prior user action.
- The energy should be easy to use by users.
- It is OK to have fewer animations in your app, though don’t overcrowd it with spirits.
Unity in Design
The unity in the design brings more profitable users and generates leads that convert! Unity is a visual concept that helps to enhance the user interface elements to support the user better. You achieve the unity that helps to elevate the theme of the app as well. All the design elements of the mobile app should be performing to their full potential and located thoughtfully in the application. Eliminate the irrelevant details that play no role in the betterment of the mobile app. Remember to remove the elements with delicacy so they should not break the application sequence.
The most common and robust method for achieving unity is using the Gestalt principles of visual perception. They are based on the human tendency to see things in groups and patterns and are highly relevant in UI design.
- Proximity – The elements are closer to each other.
- Similarity – The details look related to each other.
- Uniform connectedness – Grouping element in common areas.
- Good continuation – Grouping by alignment, whether straight or curved.
Final Words
You should create a mobile experience and design that will make your users want to try your app, revisit it, and share it in the circle. To accomplish this, you should start implementing best practices of design for your mobile application. It would help if you thought of user goals while designing the mobile app.
You must test your mobile application as frequently as time allows you to. Implementing these points will make your mobile app more engaging and valuable for your users.
Happy Designing!