Once you are done developing a mobile application for your business, it is time to launch it in the market. Eventually, your goal is to launch your product in the market to maintain engagement and generate leads. Unfortunately, tons of businesses find it hard to make a prominent place in the market.
With all of the new technology being launched every day, it is difficult for businesses to attract attention and generate users in the market. The reason is simple yet complicated to solve; the market is becoming saturated with each passing day. It is not leaving any room for an integrated mobile app launch.
Businesses need to make a mark in the market to maintain a successful image.
6 Steps for a Successful Mobile App Launch
Having a mobile app launching strategy will quickly help you get through different launch phases. It is a marketing fact: to market better, preparedness is necessary. Selling your app properly requires extensive research to see fruitful results. To help you successfully launch a new mobile app, we have compiled an easy but practical guide for you.
It is a step-by-step process that will tackle each stage of the launch. These guidelines have helped us in the past to help clients have a successful app launch and draw potential leads to the business as well. However, you should always prepare to adjust accordingly and remain flexible as your plan is likely to change along the way.
Step One: Know Your Audience
Market research is the first step in any launch strategy, so it is the same in ours too. To launch the app successfully, you should conduct an extensive study of your users. Before moving on to the next steps abruptly, it is better to understand the needs of your target audience. Understanding your audience will help you better plan your next steps.
Moreover, it will save extra costs and time in the process. If you know your target audience, you also know if your product is solving their concerning issues or not. Also, this exercise will provide insight into the disliking of the audience about certain apps in the market. It’s essential to uncover the underlying reasons for your user’s frustrations by examining their behaviors and attitudes.
Market research will also help you target the right audience and create a message that will convert! A successful app launch strategy is firmly embedded in user research. Each step of the app’s marketing website messaging, content marketing, social media presence, and visuals should be aligned with the target audience.
Step Two: Characterize Your Positioning Statement
After all of your statistical surveying is finished, you want to transform it into a deliverable by knowing your item’s qualities and shortcomings and offering your message to your interior group and critical partners.
With almost 2,000,000 applications in the Application Store, you want to offer something special and unique that will draw in possible clients to download your application. After you’ve characterized your objective client, you want to determine what separates your application from rivals. This is known as a Special Offer which portrays why your item is significant to your client and why they should purchase it.
With so many versatile applications available, you want to tell your crowd why yours, specifically, is the most important. Your message will be overwhelmed if you essentially depict what your application does. All things being equal, center on why it’s unique about some other item available.
Step 3: Establish Your Success Criteria
The success criteria define the benchmarks against which your product will be judged to determine whether or not your app launch was successful. To provide essential information to stakeholders about your success or failure, you must first identify specific goals and explain how they will be monitored. Set objectives such as active install rates, number of reviews, and average rating score. If you want your project to succeed, you must first define what success looks like for it.
Step Four: Formulate Launch Activities
You’ve completed all of your market research, and it’s now time to focus on the actual app launch. For a launch to be successful, a marketing plan should be in place to guarantee that every step is taken and performed correctly and on schedule.
Content Promotion
Make a list of marketing strategies, including social media advertising, early access for bloggers, traditional advertising, and website design. Create a timeline of events leading up to the launch of your mobile app and specify a launch date ahead of time.
PinPoint Key Influencers
It is critical to find industry influencers actively participating in talks about your industry or discussing other apps connected to your sector and target users. Network and connect with these persons, either through networking events or social media. Create a persuasive pitch to persuade influencers to promote your software. Remember to emphasize how your software solves a specific problem and delivers value where others do not.
Preparing a Press Kit is a Plus
Make it as simple as possible for bloggers and influencers to showcase your app to increase your chances of gaining press coverage. Put all of your assets in an online directory so that people can easily find the information they need to advertise your app. Here are a few examples of what your press kit could contain:
- Graphics (Logo, icon, screenshots, and promotional video for your app)
- Your app’s description
- Links to your website and social media profiles, for example.
- Getting in Touch
Product Curation Sites
Several sites curate new products and startups to help you create some hype. Many, such as Product Hunt, have an upvote/downvote or review section, so you want to be sure that you are ready with at least an MVP when this kind of rating system is in place. Be sure to choose a product curation site that correctly fits your target market and mobile app.
Here is a list of similar sites worth exploring:
Time to Optimize Page Description
Consider how you’ll create your product description to persuade potential consumers to download your app. Users only see the first five lines of your report in the App Store, for example, until they click through to read more. This means that the initial few sentences of the description should catch the reader’s curiosity.
Consider your app store description to be an advertising copy. Make your consumers want to download and utilize the app. To help your app rank higher in the app store, always follow ASO recommended practices. The higher your app ranks in the search results, the more visible it is to potential consumers. This also enhances the potential that app store editors will notice your app, increasing the likelihood that your app will be featured in whichever store you submit to. This is a terrific approach to organically improving your app marketing and promotion efforts.
Step Five: Launch Time!
It’s finally time to submit your software to the app store (s). At this point, you should be aware of the submission rules that your app must follow before being submitted to either app store. Apple’s guidelines are available here, and Android’s guidelines are general here.
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Notify your email list of the launch of your app.
Once you’ve submitted your app, you should notify a press list, influencers, and communities about its release and encourage people to test it.
Spread the News
Promote your app on social media networks such as Facebook, Twitter, and Instagram.
Step Six: Mobile App Post Launch Follow-Up
While driving downloads and acquiring users is essential, retaining those users is even more critical if you want long-term success.
- Following the launch of your mobile app, you must decide how you will measure the launch’s success by reviewing what went well and what needs to be improved. Customer happiness, engagement, and retention rates should all be included in your follow-up.
- Ensure that you update the app experience and add new features and personalized content regularly will help keep users interested and engaged.
- Provide incentives to your new and loyal customers to help the app reach new heights.
- Send notifications to the users to keep them engaged.
Wrap up – Practical Mobile App Launch Guide
A mobile app launch is not a one-time occurrence. Because there is always the potential for improvement, deploying an app is a cyclical process that requires reconsideration as market demands change. Recently launched mobile apps should be periodically updated and re-launched to keep consumers interested in new updates and features.
App launch activities should begin well before the product’s release date. An app launch plan should establish several touchpoints for potential users to investigate before the product is accessible for download for the most outstanding results. Building awareness before launching informs consumers about the app’s purpose and benefits so that when they arrive at the app store listing, your application creates a solid first impression.
Frequently Asked Questions
When should I release my app?
Release after every feature: As the title suggests, you release your app to your end-users every time you complete it apart. This strategy is good because your users get changed little and often, it’s easy to test, it’s low risk, and it delivers value to your users as quickly as possible.
How much money does an app make per download?
Interestingly, Android is the big winner on downloads for a given app, but this is primarily offset by substantially lower revenue, with the average app download bringing in around 2 cents to its developer; Apple fairs 5 times better, bringing in a dime for every one of the 40,000 potential app downloads a developer could.