Websites are becoming famous around the world. Whether you run a small business or own a large enterprise, a Website is essential to mark global success. Startups should be more concerned about having an online presence. As they are just starting.
Moreover, traditional businesses must transform their company into a fast-growing digital empire. Unfortunately, tons of companies are working today without any online presence, which makes no sense.
Not having a website is a drawback for attracting potential customers. Well, you need a developer to build a website. However, you do not need any technical expertise to launch a new build website.
We have compiled a step-by-step guide that is simple and reliable to follow. Let’s start!
Start with Web Development
Like starting any other project, this one also has questions that you need to address. Website will be your online identity, and it should be the best of all. Following are a few queries you should consider before starting:
- Do you have anyone on the team to support a 4 to 6-month long project?
- How much budget do you have?
- How will you judge whether this project is a success?
Hiring a non-technical and amateur web developer will ruin the face of your brand. Not having a responsive, quick, elegant, and fully-functional website can drive the users away from your brand. SO, first look for a technical individual in your team, if you find one well and good. If there is no technical person on your team, don’t worry. And hire a new team member.
Bonus Tip:
If you feel like your old web development team is getting slow and old. You should take a step ahead and hire a new group. However, you must stay friends with the senior team.
Building Foundation
Engineers start building a project after getting the blueprints. The same goes for you. Whenever you are about to set up your business website, you must have a detailed plan. This plan should have the out-, must-haves and the good-to-haves. The stakeholders come with a wish list. This list can quickly inflate budget, create scope creep and delay the launch.
At the Mexil, we highly recommend looking after your business personally. Marketing plans, technology, customer & market segregation. This practice will give you the edge to handle the requirements for launching a new website free of bugs and lock customer satisfaction for the next 12-24 months.
Bonus Tip:
Make sure the person or firm assigned to this task has all the necessary industry, online marketing, and technology skills required.
Trending: Website Development trends in 2022
The pre-launch phase
Once you have selected the web developer and have a solid foundation of your website. You need to start looking for the perfect platform. Most people prefer using WordPress. While other options are Joomla, Drupal, and Wix. There is another crucial aspect of the website: Domain and Hosting Services.
The domain you choose must be related to your brand. On the other hand, hosting must be selected based on speed, flexibility, and reliability. This step also includes the audit of your old website. It will give you an idea about do’s and don’ts for your new website.
Bonus Tip:
Before launching the website, make sure you create hype about your new website. You can create a new launch page on your existing website or social media.
During the Launch Phase
Once you have a website set for the launch, there are a few things you need to keep track of. You don’t want any unexpected event to ruin your project. You should add redirects to your old website. It will directly take the customers/visitors to your new website.
Do not forget to set the address on Google Search Console. If you skip this step, there is a chance that you lose analytics data and traffic search. Keep track of the website. If you have managed to generate enough hype, there is a chance that the website crashes because of the high traffic flow. Lastly, you should set up a PPC Ad campaign to bring more traffic to your website. Once you are done with these steps, your website is successfully launched.
Bonus Tip:
If you are taking help from a company to help you launch your website. Make sure that your team is comfortable working with them.
Track the progress and celebrate the launch!
It’s not the end. The real work starts after the launch of the website. You should actively participate in the website launch for the first few days. As these will establish your company’s and website’s reputation. You should be paying attention to any broken links and working to make them right.
Moreover, take a look at your website from a user/visitor perspective. This will help you identify problems, if any and resolve them. Keep checking the speed of your website. According to the experts, a good website should not take more than 3 seconds to load completely.
Celebrate the new website and get early feedback from current customers, partners, and suppliers since they know your business and former website. Immediately start tracking optimization suggestions and prioritize them based upon your business goals.
Bonus Tip:
It’s time to claim your business in Google My Business. This step will help you create authority in the local sphere. Make sure all your contact information like phone number and address are accurate.
Stabilizing the Peak Performance
You have successfully launched and reviewed your new website. The last step is the maintenance of the website. You should regularly keep track of the analytics, including high-bounce rates, low sessions, and low conversion rates.
Google Search Algorithm keeps changing; optimize your website regularly to keep up with this change. Check the website rankings on your high-performing keywords. This allows you to keep track of SEO and make sure your website is still visible.
If your site experiences problems, call an expert to fix them immediately!
Wrap Up – Guide to Launch New Website
Remember that launching your website is just the beginning of a fantastic journey. You’ll be able to measure all online activity, constantly optimize the online experience you are providing customers and work to boost your conversion rate with a clear focus on where you want your company to be in the next 12-to-24 months.
Follow these simple steps, and if you have any questions, please feel free to reach out to us. If you’ve just launched a new website, let us know what went well and what could have improved.
Frequently Asked Questions
What makes a good website checklist?
Based on our personal experience, a website must be functional on the very top. But not too complex; always keep in mind the users. Moreover, make sure that your website represents your brand and answers users’ problems.
What is the best day to launch a website?
Well, it is a difficult question to answer. But in the web development community, we consider Tuesday to be the best day of the week to launch a website. This day has the energy and no frustration of starting a new week like Monday.