“So, like, how many Twitter followers do you have?”
Well, honestly, you cannot ignore the fact that following is a crucial part of your social media. Especially if you are running a business. The more followers you have on your social accounts the more potential customers you will attract. It is a sign that you are producing a unique product in the industry and more people are attracted to your brand. This will also enhance your influence in the market as compared to your competitors.
Moreover, Twitter is the go-to social network for your business and it is an easy place to meet people from different communities. According to the most recent research, 50% of social consumers use Twitter daily and 30% want to see brands use it more. Well, all in all, Twitter is simple to use, fast-moving, and the easiest social media platform ever existed.
But how do you get those followers in the first place? This guide is compiled to help you reveal the secrets. Let’s start!
7 amazing tips to grow the Twitter company page in 2022
In this quick guide, we’re going to break down exactly how to get Twitter followers whether you’re struggling to grow or are starting an account from scratch.
1-To attract an audience, post frequently
Unlike, Facebook or Instagram, Twitter demands much more frequent updates and an aggressive content strategy. The facts tell us that 25% of the top-performing accounts on Twitter post at least 12 times per week.
And the numbers can easily go up accordingly. Given the platform’s speed, brands can almost err on the side of posting more frequently rather than being reserved. The key here is to not only promote yourself but also to diversify the types of content you publish.
Fortunately, the possibilities for filling up your content calendar appear to be limitless. Tweets sent by your follower’s Articles about the industry. Stats that are trending. This is breaking news. Updates on personal matters. And that is only the tip of the iceberg. If you diversify your content strategy, frequent publishing will help you rise in the Twitter algorithm.
2-Visual content plays a vital role
According to conventional wisdom, Tweets with visual content receive more likes, shares, and retweets than those without.
Brands should make an effort to include imagery in their Tweets. Although there is nothing wrong with only text-based Tweets, images are better positioned to halt serial scrollers and encourage them to read your posts.
Consider the following when brainstorming posts and types of content to publish:
- Using editing tools like Canva, Adobe Spark, or Venngage, convert text-based posts into images.
- Producing infographics (fact: infographics saw a 67 percent rise in 2020 and represent some of the most-shared content on Twitter).
- Videos (for example, how-to’s, greetings, and snippets from long-form content).
- GIFs, memes, and image macros (when appropriate).
3-Take advantage of hashtags
Consider Twitter hashtags as a way to make your posts more searchable, similar to SEO for your Twitter account. Tweets with hashtags, like images, typically receive more interactions than those without. Adding a few hashtags to any given Tweet is a quick way to increase the likelihood of new followers discovering your account. Furthermore, it only takes a few seconds and there are a plethora of hashtags to choose from.
You can, for example, supplement your posts with industry hashtags (such as #SEO or #ContentMarketing) that are appropriate for your professional content. Use popular community hashtags to add personality to your feed (for example, #MidweekMotivation). Make use of event-specific hashtags as well (think: hashtags for awards shows, sporting events, and anything else topical).
4-Engage with communities
This is a prime example of how to get followers on Twitter using hashtags. There are endless communities on Twitter that organize via hashtags (#DTCfam, #MarketingTwitter, and #PRTwitter, to name a few). Although some of these communities are organized by specific members, others are more general and focus on general industries and tips. Participating in communities by sharing advice or experiences is a good way to get new followers for your account.
Hashtag analytics can assist you in identifying niche communities that are relevant to your business. Similarly, look at the bios of industry influencers and big names to see which hashtags they’re using.
5-The art of retweets, tagging, and replying
Increasing your Twitter followers does not have to be a time-consuming process: it simply means making the most of the time you spend on the platform. Yes, you can and should schedule Tweets to maximize engagement. At the same time, you don’t want your Twitter account to appear to be controlled by a bot.
You must immerse yourself in the trenches with your followers, customers, and industry leaders. Engaging with other users regularly through tagging, Retweeting, and replying immediately shows new followers that you’re human and brings more attention to your brand. Here are some pointers:
- When responding to accounts, remember that a detailed, thoughtful response will earn you more potential followers than a brief one-word response.
- When possible, promote other brands. Tagging (@mentioning) other brands as a compliment is a popular way to show your appreciation for others in your industry.
- Retweet your followers and fans. Even though it only takes a few seconds, doing so demonstrates that you value engagement and are actively participating on the platform.
6-Optimize the profile
Aside from your content and engagement strategies, there are a few subtle steps you can take to make your Twitter profile more welcoming to new followers.
Optimizing your profile consists of three simple steps:
- A neat profile picture. This means an unobstructed facial photo for personal accounts (versus a high-res logo for brands).
- Tags, industry keywords, and location data are all relevant. In short, your profile should be “complete” by describing what you do, your title, the companies you work with, and the locations in which you operate.
- A taste of your personality. Giving your audience a glimpse of your human side is essential for gaining followers.
7-Engage in Twitter chats
Twitter chats are an excellent way for both communities and industry influencers to test your knowledge and get your account in front of new followers. Chats are usually held once a week and are identified by a hashtag (for example, #ContentClubUK or #SproutChat). By consistently participating in chat threads, you become a well-known figure in both the chat and your larger brand community. Chats, especially for new users, almost always have a much larger potential reach than your account.
Have you figured out how to get Twitter followers?
Growing your Twitter following isn’t something that happens by chance. To attract new followers, you must plan your content, interact with other users, and optimize your profile.
If you’ve been wondering how to get more Twitter followers, start with these steps. Many of them require only a small time commitment but can make a significant difference in terms of new leads, customers, and brand exposure.
Frequently Asked Questions
What is a good Twitter growth rate?
E-Marketer predicted that Twitter would grow by 2.8 percent in 2020, but the pandemic changed everything. In October, they revised their 2020 forecast to 8.4 percent growth. With 2.4 percent growth in 2021, things should slow down to a more normal pace, followed by 2.0 percent growth in 2022.
Twitter counts profile visits in what way?
Profile visits: The number of times your profile page was visited by users. Mentions: The number of times your @username appeared in Tweets. New subscribers: The number of new followers you have gained. Tweets mentioning you: The number of times you and/or other people tweeted your Twitter Card(s).