Have you ever planned to set goals and objectives for your website? Do you know that these goals can grow your business on a global level? Well, do not worry, we have just the right guide for you.
It might not be easy at first to have a strategic plan for your website. However, it is not impossible. Small efforts have a significant impact on ranking your website. Like updating content, publishing weekly blogs, adding infographics and motion art to your website.
If you keep a steady pace with the changing trends of the digital world, there is enormous room for success. But having no set target can push you off track.
We are not here to talk about numbers; instead, we will focus on specific and measurable goals. The target that is easy to achieve and can lock your success.
“Accomplishing your goals should mean real growth and success for both your website and your business.” -FlyWheel.
What is the purpose of your website?
Before heading towards the strategy to set goals for your website, you need to decide your website’s purpose. Question yourself why your website exists. What do you want to achieve from it? Once you get answers, it’s time to move towards set goals.
Here are a few examples of what is the purpose of your website:
- Your plan to capture leads.
- Your website should convert leads.
- Your website will spread information.
How to define website goals?
Once you have a set purpose, it’s the right time to set goals to grow globally. Your goals will vary according to your business. However, here are a few ideas to get started!
Publish blogs regularly
To keep the algorithm nice and steady, you should publish a blog twice every week. Consistent blogging can turn the pages fast, which will be beneficial for your website. It attracts potential customers.
Regular posting will allow you to teach clients differently. Plus, Google values the relevant content when it comes to the rank of your website. Blog posts should be informative; make sure to answer clients’ queries thoroughly. A content calendar is a great help to map out future blogs. You can create one yourself or get a free template online. Your goal should be hitting the right keywords to get ranked.
Drive traffic of target audience
Increasing traffic on your website is one of the common goals. However, bringing more traffic to be precise and target people is significant. It is not rocket science. You have to have a firm grip on a few things to make your website visible to the target audience.
Why is it important? Millions of views on your website have no value if it is not targeting the right people. Set goals in terms of traffic for your website. You can utilize excellent tools available in the market like Google Analytics to keep track of your visitors and their demographics.
So how do you make that traffic consist of your target audience?
- Work on SEO
- Utilize Google Adword to target the right keywords
- Publish regular blogs
- Offer training and arrange workshops
- Utilize social media platforms
Reduce the bounce rate
Bounce rate is the percentage of the clients who leave the website just after visiting the first page. Remember, our goal is to keep them engaged on the website. Because the visitors who say longer have the potential to buy the product.
The most common reasons for increased bounce rate are:
- Low speed of the website
- Irrelevant content
- Low engagement
To reduce the bounce rate, you need to improve the mentioned sections of your website. How to reduce bounce rate?
- Post relevant and exciting content regularly
- Optimize images on your website
- Optimize content to target the right audience
- Minimal and straightforward user interface
- Exceptional user experience
Raise the email subscribers
We usually ignore email marketing. However, email subscribers are the most potential leads for your online business. They are always interested in your product and services. Email gives you the chance to communicate directly with the right people.
However, it would help if you worked on boosting these subscribers. There are several ways to increase email subscribers. Here’s how:
- Increase signup boxes on your website
- Utilize pop-ups when appropriate
- Send reminders to visitors
- Offer incentives in return
MailChimp, Campaign Monitor, or Aweber are tools to track email subscribers.
Increase Social Media Engagement
As we mentioned before, the numbers don’t matter if there is no outcome. You might have millions of followers on social media, but are they interacting with your posts? Are they clicking the link to your website? Are they humans or bots?
How to increase engagement?
- Be active
- Ask questions
- Post polls and debatable content
- Start conversations
- Respond to tweets and queries fast
Your goal is to create an identity! Utilize social media insights or Google Analytics to monitor the engagement.
Increase sales
Gross sales and downloads are good indicators of business performance. But also watch the conversion rate. How many website visitors buy or download your product? Improved conversions increase the value of each visitor. You don’t need to reach more people; persuade those already there.
How to increase conversion rate?
- Tweak the copy
- placement of your calls-to-action
- Add social proof or testimonials
- Make your checkout/download/subscribe process seamless and easy.
Final Words
While most of the aspects that lead to a successful website tie into user experience and your brand, it is essential to understand and leverage technology, insights, and feedback to optimize and refine your site over time.
Setting big, ambitious goals will increase traffic, reach, and sales. Remember to start with a realistic but ambitious goal. Break it down into monthly goals.
Next, write down your weekly and daily goals to get there.
Good luck!
Frequently Asked Questions
What is the most important goal to consider is when creating a website?
Higher customer satisfaction: Supporting your existing and potential customers is an obvious goal for a website. Better user experience and service can go a long way to establishing and maintaining customer relationships.
What is the goal or purpose of the website?
The purpose of a website is to turn visitors into prospects. And the way to do this is to identify the significant user types visiting your site, speak to their needs and give them a clear action step to take next.
What are the 5 intelligent goals?
What are the five SMART goals? The SMART acronym outlines a strategy for reaching any objective. SMART goals are Specific, Measurable, Achievable, Realistic and anchored within a Time Frame.