You must be thinking why would we use Facebook Ads in 2022 while there are other social media platforms.
The answer is quite simple because Facebook Ads have unique features that other social media platforms lack. Here is how Facebook is different. Facebook has become one of the world’s most popular marketing platforms. As social media marketing has grown to over 2.7 billion active members, it has also expanded its ad network to accommodate a wide spectrum of businesses.
The widespread “pay-per-click” model, which has become the single largest system for online advertising, underpins Facebook’s advertising model. PPC is vital for the same reasons that Facebook advertising is: it’s affordable, effective, and quick.
Why you should use Facebook Ads in 2022?
Every day, Facebook content creators create more and more diverse sorts of content! To advertisers, both small and large, this means that relying entirely on organic reach will make it more difficult to distribute and get their content in front of their intended audience.
But the question is why we should use Facebook Ads in 2022? Because Facebook advertising keeps your audience interested in what you’re saying. It also aids your marketing plan in reaching a new audience or market that you were previously unaware of.
Customers will learn about your business, products, or services in a matter of seconds if you promote them on Facebook.
Ways to get high-quality leads from Facebook:
Here we will discuss some effective ways to get high-quality leads from Facebook. If you have a Facebook page and you are not satisfied with the Facebook leads then this article is for you! Keep reading it to learn more.
Form Type:
This is one of the first strategies that we will discuss here is to choose a Higher intent form type. When designing a lead generation form, the Form Type is the first option you’ll be given.
There are two options for that one is More volume and the second option is Higher Intent. When you select the Higher Intent form type, a review screen with the answers the person has provided will appear after they’ve read the privacy policy and before they hit submit and view the thank you screen.
This offers us the opportunity to ask, “Are you sure?” while also demonstrating what information they’re sharing with you. You’ll probably scare off a lot of people once they discover what they’re sending you.
But, even better, those that read the information and confidently push Submit are the ones who genuinely want to work with you in some capacity.
In your lead forms, include qualifying questions:
Including qualifying questions in your Facebook lead forms not only helps your team better qualify leads, but can also improve lead quality with Facebook Lead Ads. Many marketers are hesitant to add questions and pages to their lead forms because they are concerned that this would raise the cost per lead. This is especially true when it comes to your website’s forms.
However, because Facebook’s algorithm is so efficient at optimizing for the action you choose (in this example, lead form submissions), the cost per lead doesn’t go up too much, and Facebook will automatically seek higher quality leads.
You’ll automatically improve the percentage of truly interested leads by making the forms more difficult to complete.
These questions can also be used to provide further information to the customer about what to expect. For instance, if they’re making an appointment, they might specify which day of the week they like. This makes things more evident, which is what the form is for.
Use Customize Questionnaires:
You have two high-level categories to pick from in the Questions section of the form builder:
Questions that you can pre-fill. Prefill is a self-explanatory term. Facebook will automatically add the information to the form if it is part of the person’s profile.
The following are the requirements:
- Name
- Phone
At the end of the day, we want our potential lead to click more than three times and consider for a moment.
Benefit from Greeting Message:
The Greeting is a wonderful place to make sure the user understands why they should (or shouldn’t!) fill out the form. While consumers may click on their feeds in a haphazard manner, the Greeting message can be utilized to remind them of the ad’s true purpose. If your lead generation approach includes phoning all leads, for example, write “Please leave a valid telephone number, and we will contact you shortly” clearly on the context card. Users with low conversion intent, who do not want to be phoned, and who may have supplied a phony phone number anyway, will be less inclined to submit their information if this is done.
Make your campaigns more effective:
Many marketers make snap judgments such as “this channel doesn’t work.” In the vast majority of circumstances, this is just not true. Take, for example, Facebook, which has a user base of 2 billion people. Your clients are there; all you have to do now is discover them!
When it comes to lead quality, don’t just apply a wide brush to all Facebook leads with the same lead conversion rate. To boost lead quality, it’s important to track and optimize your Assets, ads, and forms.
Add a click-to-call option:
Allow people to call your company right away after completing a form to begin a conversation.
Allow people to make appointments via appointment scheduling. Send a follow-up email as soon as possible to identify a customer’s preferred appointment time and date. When someone fills out your form, they can also identify the best time for them to meet, reducing the number of follow-ups required.
Demonstrate the worth of your ad:
Your ad should clearly state why it is beneficial for customers to give their personal information to your company.
Maintain a straightforward approach:
Don’t bombard your audience with too many or unrelated inquiries. Ask as few questions as possible and keep your questions aligned.
Reflect your company’s image:
Your ad should reflect your brand or organization and seek to elicit an intent-building response from your target audience.
Make a true value exchange offer:
Make sure you give and explain a clear value exchange in addition to laying out what the user might expect from the ad. Providing contact information should be viewed in the same way as asking for money to purchase a product. What do you have to offer in return? It’s critical for people to understand what they’re signing up for with Facebook Lead Ads, and what they’ll gain in return for handing over their personal information. Make sure your ad title, creative, language, and call to action button all express the value of the offer and direct them to the next step.
Consider the customer’s lifecycle stage:
When establishing your Facebook strategy, consider the full customer purchasing process. Unlike search advertising, not everyone in your audience will be actively looking for your products and services at all times with social advertising. It’s critical to learn how to get your Facebook leads to take action and go on to the next stage of the buying process.
While there is much you can do to improve the quality of the leads you produce, there are some steps you can take to ensure that any existing leads are nurtured and, as a result, are more likely to become paying customers.
A buyer who watches a brand video first and then fills out a form converts better downstream than a cold lead, according to research. This may be accomplished with Facebook Video View Engagement Audiences, which can then be retargeted using Facebook Lead Ads.
Conclusion:
There are many ways to increase Facebook Ads with high-quality leads. Here we have discussed some of the most effective ways to increase engagement through Facebook Ads.
FAQS:
How does Facebook produce high-quality leads?
Here is how:
- In your lead forms, include qualifying questions.
- Utilize the Greeting message.
- Target quality leads using Lookalike Audiences.
- Previous leads will be automatically excluded.
- Make your campaigns more effective.
- Before submitting leads to your CRM, make sure they’re valid.
- Make your ad copy as good as it can be.
- Offer a true exchange of value.
Can you use Facebook lead ads to acquire leads in real-time?
Webhooks Good for integrating CRM with Facebook to receive real-time leads. Every fresh lead is retrieved in real-time. An update is delivered to your endpoint every time a new lead is provided to alert you that a new lead is available.